This vodka is masterfully infused with a distinctive blend of pomegranate and other natural flavours, making way for a silky-smooth drinking experience. With notes of juicy red berries and hints of fresh strawberry mingling with bursts of sweet and fruity pomegranate, our luxurious blend is an opulent addition to any party. CIROC Ultra-Premium Vodka was named One of the World's Best-Selling Vodkas at the 2020 Drinks International awards.